ZUMC was jointly funded by China’s State Administration of Radio Film and Television and The People’s Government of Zhejiang Province. The school has two campuses, located in Hangzhou and Tongxiang respectively, covering a total area of over 85 hectares with a floor space of 640,000 square metres.

ZUMC consists of 13 self-governing schools and colleges, 4 departments: The School of Broadcasting Arts, The School of Electronics and Information, The School of Animation, The School of Management, The School of Cultures & Communications, The School of Art Design, The School of Cultural Creativity, The School of Literature, The School of New Media, The School of Journalism and Communications, The College of Music, The College of Film & TV Arts, The College of Continuing Education, Foreign Languages Teaching Centre, The Department of College Physical Education and The Department of Social Sciences & Teaching. There are about 14000 full-time regestered students in these schools and colleges. It also has The Media Optimization Collaborative Innovation Center, The National Animation Teaching Research Base, The Provincial Centre For Communication and Cultural Industry and other 9 research institutions at above provincial-level.

The University offers distinctive featured majors and courses, taking media and art majors as its mainstay. At present a system has formed with majors and courses in which varied subjects such as literature, art, engineering and management overlap, coordinate and develop. Drama and Film Studies are granted as grade-A project of provincial first-class discipline, and Journalism and Electronics and Information are approved as grade-B of provincial first-class. Currently 41 undergraduate majors are on offer, of which, 18 are in art, and Broadcast Announcing & Presenting and Radio & TV Programme Editing & Directing are characteristic majors at state-level. In October 2011, the Ministry of Education granted the University the right to confer Master’s degrees in Journalism and Media Communications.

112 professors, 266 associate professors are currently employed to serve the University. These also include 1 national outstanding teacher, 9 teachers enjoying special allowance of the State Council, 2 specially-appointed provincial professors, 36 teachers at varied levels of the Zhejiang province ‘151 talents project ‘, 10 young and middle-aged academic leaders in provincial universities, 3 provincial outstanding teachers, 3 provincial teaching masters, 4 provincial teaching teams, and 2 provincial scientific research innovation teams. For teaching and administration, the university employs a total staff of 1200 to carry, support and work for the daily teaching and running of the entire school.

The University is well-equipped with advanced teaching and experimental facilities that guarantee its students a professional efficient, and people-friendly learning environment. The total value of educational instruments and facilities has reached 330 million RMB. The school was approved the right to set the media research laboratory by the State Administration of Press Publication, Radio, Film and Television. At a provincial level, five experimental teaching model centres, 50 laboratories including one for Announcing & Presenting with broadcast directing practice and one for Special Digital Effects are set up and in use. The 22-storey multi-functional Media and Broadcasting Tower that houses 17 broadcasting studios of various sizes has been a production base for the use of broadcasting radio and television programmes, teaching and research activities and social services. The Library of the University, with a collection of 1,473,000 books on various subjects, 1,150,000 e-books and about 62,000 audio-visual items, has become a regional resource centre for radio and television study and research.

The first aim of the University is to cultivate the media and broadcast talents of its students. We have actively set up an effective mechanism of cooperation and partnership. Nationwide multi-level cooperation with the broadcast industry has resulted in the establishment of over 251 cooperative bases for production, learning and research which provide students with practice and employment platforms. In recent years, international cooperation has made the University a particularly well known Chinese higher educational institution in the broadcast industry to our overseas partners. The School has cooperated with the National Radio and television system, established more than 251 teaching bases of researches and production practice, built a platform for students' professional practice and employment, one of those included in the construction project of national college students' off campus practice education base and 2 are Provincial College Students' outside practice education base, and 90 are listed in the National Undergraduate Innovative Training Program.

We have partners in the UK, USA, Australia,, Canada, Sweden, South Korea, France, Germany, Italy and other areas and countries. So far, over 50 institutions of higher learning internationally have established cooperation with ZUMC in student and teacher exchange projects. In 2015, in collaboration with the Coventry University, undergraduate education programmes in dress and dress design officially began enrollment. In the same year, Broadcasting and Art (Bilingual),the first provincial international and key construction project, recruited the first batch of international students. In September 2017, our school and the British University of Bolton cooperation visual media master degree education project officially began enrollment.

Through years of unremitting efforts, by the strong and professional teaching staff, high quality teaching and research and well-equipped facilities, ZUMC graduates are well received by the industry and society in general, and our graduate employment rate remains above 93% every year. Many graduates have become elites in the media field. The school has been awarded the title of Safe Campus, State-level Model School for Standardization of Languages, and National Civilized Unit.

With its motto of "devotion, erudition, seeking truth and innovation", based in Zhejiang, brimming over with vigor and vitality and working closely with the media and braodcast industry, ZUMC is focusing on cultivating creative talents in both media and cultural areas, aiming to be a high level media university with obvious advantages and distinctive features.